Digital Marketing is undergoing a huge transformation compared to the traditional marketing techniques. Most businesses where relying on only Search Engine Optimization for their existence. But now they have been advancing to Social Media Marketing and Paid Marketing as well. Digital Marketing is now mixing with AI and Voice Search to improve the user experience.
Listed below are few of the advancements in Digital Marketing Techniques that have been transforming in the year 2019.
- Chatbots - Automated Chatbots have come into the existence these days wherein your website captures leads of customers visiting your website for remarketing. Similarly, chatbots are now using AI for instant chat with customers based on their inputs. These virtual assistants are now responsive and prompt. The language barrier is no more a concern these days and chat similar to humans.
- Augmented Reality - A new form of advertising in the form of Automated Artificial Intelligence for ad buying. Its going to become a great boon by 2020 where in businesses look out for higher conversion rates with lower costs using this method.
- Voice Search - Google is improving a lot these days and its transforming written search to voice search. Though this type of method is already in beta testing stage for recording the Consumer Behavior, Purchase History, Target buyer and lot more. Voice search would be replaced by text in the upcoming years.
As we have already know that Traditional Marketing is being replaced by Digital Marketing due to many factors namely Cost, Target Audience, Geography, Reach etc. How have you been using Digital Marketing for your Business Let us Know !
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MadToKnow™ - Digital Marketing Agency in Bangalore
https://www.madtoknow.com/ | https://www.madtoknow.com/services/best-seo-company-in-bangalore | https://www.madtoknow.com/content-writing-samples/ |
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