How do you exactly identify whether your social media marketing is working or not? Don’t just sit and wonder what is the result of all your efforts! Let us go through some of the metrics that can help you:
Content Metrics
When you keep the track of content metrics, it lets you know the pattern of social media sharing. You can add few things in the spreadsheet. It includes, link posts, video posts. Image posts. Original content, etc. So, in this way you have classified the data to be posted on social media. You can make use of certain tools like BuzzSumo or Agorapulse to learn about the type of content you have already posted.
Timing Metrics
When do you make the social media posts in a day? At what time will you receive the maximum engagement from audience? Are you consistently making the posts? When you learn the performance reports based on the timings of the day. It helps you to post only in the best times of the day. Look out for the frequency of posts, and audience reaction. Some of the tools I can recommend you is Sprout Social Study.
Audience Metrics
Is your target audience engaging with your content as expected? You might be attracting the wrong group of people! On the other hand bots can also be your problem. Do not focus on increasing the likes for temporary purpose. They are nothing but useless. So do not encourage bot engagement. Track the real audience data by measuring the factors such as total followers you have, new followers you got, new accounts, number of male and female followers, etc.
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