Wednesday, 16 January 2019

Does Digital Marketing Really Help You Grow Your Business?



In this blog post, I am going to explain about how digital marketing will help the business owners in 2019 and the future. Being the well experienced digital marketing agency in Bangalore, we have recorded our expertize in the form of blow points. Let’s go through them one by one.

  1. Keep in mind that your customers have already started leveraging the power of the internet. So, it is high time for you to move online. Never be in the same old assumption that digital marketing is only for the large companies or multinational companies. No! It is not true. Based on your business goals, you can plan the online campaigns accordingly. As a matter of fact, internet marketing allows the small businesses and startups to grab their market share through strategic implementation. With this golden opportunity, small companies have a space to execute their sales and marketing processes. Also, it is possible to get in touch with international clients without even the presence of physical stores.

  2. It is absolutely a cost-effective marketing media when compared to traditional marketing. We being a trusted digital marketing company in Bangalore, understand the fact that small businesses do have financial constraints. This is where the performance of online marketing comes into the picture. We have observed that our clients have saved 40% of their marketing budget by implementing the digital marketing promotion methods. This is the reason we suggest companies to invest in digital media instead of traditional marketing. Moreover, you can measure how your campaign has performed and make necessary improvements for the next run.

  3. You can literally count the number of conversions you received from the marketing budget you have spent. We measure the leads conversions by observing the number of webpage visitors in terms of sales, subscribers, etc. The lead metrics depend on business purposes. Ultimately, you need a conversion. Am I right? Without the conversion, all your marketing efforts go in vain. As a result, we are focusing all our campaigns to be conversion optimized. It should always be the top priority. There is a wide range of techniques that can be used in digital marketing such as search engine optimization, social media marketing, email marketing, etc. When you implement these strategies in the right manner, the results are guaranteed.

  4. You can generate better revenues. But how? Effective digital marketing techniques will deliver profitable results. So, your first step is to determine which technique will drive better revenue for your business. So that you will have better chances of expanding the businesses. As a result, you will be open to the opportunities from India and also abroad. Ultimately, the internet serves as the powerful fuel for small business to grab the market share.

  5. You can reach out to laser targeted audience. This is the major difference between traditional marketing and internet marketing. At our digital marketing agency in Bangalore, we have helped businesses grow online brand economically. You have the platform to seek only the audience who wish to learn about your products and services. As a result, you will not get out to an irrelevant group of the market and waste marketing budget. Finally, you are supposed to focus on how you are going to interact with your customers after leads conversion. It determines the success rates of your business.

Do remember that businesses with a website but no traffic is equivalent to not having website. Make sure you generate traffic to your website through strategic internet marketing techniques. Wishing you all the success with business endeavours in 2019. 

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8 Killer Ways to Market Your Small Business With Limited Budget

In the initial days of business, marketing cost seems to be a big headache to manage. Stop worrying now! I have got the killer ways you can implement right from today. Compared to traditional marketing, internet marketing techniques are cost-effective and measurable.

1. Create an attractive Pitch

Once you start a new business, marketing becomes a major part of your work. So, it is always better to keep the well-structured sales pitch ready. But how do you prepare it? Where do you start from? Psychology experts say that an average adult has the attention span of 6 to 8 seconds only. Just imagine how crisp your sales pitch should be! You have only this time to attract your target audience. When you successfully keep them engaged, you will have more chances to generate sales. As a whole, make sure to invest considerable time in order to prepare an elevator pitch.

Helpful Read: If you want to know the secret to a free but powerful marketing tool, then you must read this blog post on - How to use WhatsApp  for business India 

2. Make perfect use of the community

Stop overthinking and plan for utilizing the power of your local community. To begin with, you can just brainstorm about the happenings in your community. If possible, make some miniature sponsorships and win the hearts of your community. Get the relevant bookmarks printed and keep for the regular use in the local library. In other words, just make physical things appear in all the places where your target audience seems to be present. As a result, get in front of your customer with the right marketing message.

Helpful Read: Here are the top 7 mobile wallets in India which you can leverage to save some money and in turn use it for your marketing benefits.

3. Collaboration Is Vital

Try to collaborate with the group of individuals or companies with whom you share similar interests. Make sure they belong to the non-competitive group other than your business. In addition, they must also mutually agree to cross promote your business. Some ways available are social media platforms, coupons, and fliers. The prominent advantage is you will get an opportunity to reach new audience and expand the customer base.

4. Key is Networking

Talk to new people as much as possible. Do not be shy anymore. Just keep on networking! This is the best way of building the business I ever trusted upon. Remember that networking does not give you instant results. You need an absolute time commitment. On the other hand, a strong network serves as a major business asset. Implement this strategy from today. Keep thinking about what you can tell to shake hands with new people.

Helpful Read: If you want to target the serious community, then coworking spaces are the best place for the startups to leverage. Here is the blog post on - Best coworking spaces in Bangalore

5. Try to Grab Public Speaking Opportunity

I have personally observed that a lot of people hate public speaking because of stage fear. As a matter of fact, there are a plethora of companies looking for real subject matter experts who can deliver sound knowledge to their community. Neglect all other negative thoughts and volunteer from today. Think that the valuable information you share is extremely helpful to the audience. Once you get to practice, it helps you to build thought leadership and credibility in your business. Again, this is the best element a business owner can have.

6. Create Publicity Buzz

All of us have to agree that the way business functions have completely transformed due to the technology innovations. Trust me, a small business can accomplish a great marketing campaign without even hiring professional services. Get into the community of press releases, offer them your knowledge on industry and share your experience. On the other hand, they will be willing to publish your article.

7. Do not neglect the power of referrals

 Do not feel hesitant while asking for customer referrals, After networking, referrals seem to be the greatest asset for business. As per the experts say, 80% percent of the customers are willing to refer after being asked for. Referrals make the process of fetching a new customer easy. Start asking from today so that you will not miss the golden opportunity.

Helpful Read: If you are still looking for the ways to start an online business in India, the read our blog post on - How to start a business without money?

8. Build long term relationships

Once you finish serving the current customer, do not let him go completely away from you. List some ways to retain the existing customer base. The prominent way is set up an informative, offers and deals based email marketing campaigns. In order to accomplish this, you must record the email addresses of all the customers who visit your store. As a result, you can keep the mail copies informative and professional.

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Wednesday, 9 January 2019

It is no more a secret that digital marketing forms the primary way to attract the target market for startups owners. Keeping this in mind, I have come up with the most important digital marketing strategies in this blog post.

Importance of Digital Marketing To Startups

When compared to traditional marketing techniques, digital marketing is gaining increased importance day by day. Being the best digital marketing agency in Bangalore, we have helped more than 20 startups with internet marketing consultation. This has helped them to attain focused and strategic approach towards their marketing.

However, startups do have financial constraints and cannot afford the internet marketing services from outside. So, learn the strategies right here and start implementing to shoot your business into the next level. Let's go through them one by one:

1. Email Marketing

There is a  massive miscommunication about email marketing. Generally, businesses ignore this marketing channel because it seems redundant and old fashioned. But, trust me it is not. If you use it in the right way, the returns are amazing. The recent statistics have proved that email marketing has a remarkable ROI of 122 percent. (By DMA) In fact, this number has proved to be 4 times better than other channels strategies listed below. 

So, do not let this channel go unnoticed. How can you attain success with email marketing? Focus on developing attractive subject lines, engaging content which does not include jargons. Most importantly. the body of the email should be optimized for mobiles. Start harnessing the true power of email marketing before your competitor does. 

2. Social Media Marketing

Yes! Social media is just gaining its popularity day after day. It is the most proclaimed channel in today's internet world. The channel growth is estimated to reach $48 billion in the year 2021. Majority of the marketers have openly agreed upon the fact that SMM is the best channel to grow brand awareness. 

Also, your social media activity empowers the increased website traffic as well as sales conversions. In addition, it helps you establish the authentic brand and thought leadership to your target market. As a result, the trust shoots up and you will gain business advantages. But, you should be very careful in choosing the right social media that is directly proportional to your target audience. Choosing a wrong platform will ruin your time as well as money. 

3. Content Marketing

It is the most critical marketing strategy every startup should master. Here, you are supposed to develop and distribute valuable content to your target audience. You can opt for any content type such as images, videos, blogs, posters, newsletter, etc. Above all, the ultimate aim is to engage your market in the best possible way. 

By doing so, it helps you to develop long term relationships and build an authoritative brand online. Ultimately, when you prove to your audience that you have in-depth knowledge about what you offer, the customers start engaging. In contrary, keep in mind that this strategy will not offer quick results. It will happen slowly when you have a consistent approach. 

4. PPC Marketing

This is a paid marketing strategy that involves search engine results to attract your audience and convert leads. In other words, it helps you to acquire sales-ready leads since the cost per lead is based on the per click basis. However, the results are anticipated to be minimal. Through this ad strategy, you will also be able to acquire data. Make use of the data insights and analytical tools that in turn powers up your marketing strategy. Remember, the data-driven marketing strategy is always beneficial.   

On the other hand, there is a tendency to lose more money when you get a higher number of clicks but might lead to low conversions. So, you must work on engineer the ads that fetch you more conversions in proportional to the cost. 

Conclusion

Owning 5 years of experience in offering digital marketing services in Bangalore, I suggest you pick up these four strategies to stand out in this fiercely competitive market. Do not neglect to plan your digital marketing strategy that lifts your business to the top position. Some might require a long time or money for experimentation. Whereas others demand minimal time or money. Pick up the right marketing mix. Try hard to make your first impression as the best impression.

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