It is no more a secret that digital marketing forms the primary way to attract the target market for startups owners. Keeping this in mind, I have come up with the most important digital marketing strategies in this blog post.

Importance of Digital Marketing To Startups

When compared to traditional marketing techniques, digital marketing is gaining increased importance day by day. Being the best digital marketing agency in Bangalore, we have helped more than 20 startups with internet marketing consultation. This has helped them to attain focused and strategic approach towards their marketing.

However, startups do have financial constraints and cannot afford the internet marketing services from outside. So, learn the strategies right here and start implementing to shoot your business into the next level. Let's go through them one by one:

1. Email Marketing

There is a  massive miscommunication about email marketing. Generally, businesses ignore this marketing channel because it seems redundant and old fashioned. But, trust me it is not. If you use it in the right way, the returns are amazing. The recent statistics have proved that email marketing has a remarkable ROI of 122 percent. (By DMA) In fact, this number has proved to be 4 times better than other channels strategies listed below. 

So, do not let this channel go unnoticed. How can you attain success with email marketing? Focus on developing attractive subject lines, engaging content which does not include jargons. Most importantly. the body of the email should be optimized for mobiles. Start harnessing the true power of email marketing before your competitor does. 

2. Social Media Marketing

Yes! Social media is just gaining its popularity day after day. It is the most proclaimed channel in today's internet world. The channel growth is estimated to reach $48 billion in the year 2021. Majority of the marketers have openly agreed upon the fact that SMM is the best channel to grow brand awareness. 

Also, your social media activity empowers the increased website traffic as well as sales conversions. In addition, it helps you establish the authentic brand and thought leadership to your target market. As a result, the trust shoots up and you will gain business advantages. But, you should be very careful in choosing the right social media that is directly proportional to your target audience. Choosing a wrong platform will ruin your time as well as money. 

3. Content Marketing

It is the most critical marketing strategy every startup should master. Here, you are supposed to develop and distribute valuable content to your target audience. You can opt for any content type such as images, videos, blogs, posters, newsletter, etc. Above all, the ultimate aim is to engage your market in the best possible way. 

By doing so, it helps you to develop long term relationships and build an authoritative brand online. Ultimately, when you prove to your audience that you have in-depth knowledge about what you offer, the customers start engaging. In contrary, keep in mind that this strategy will not offer quick results. It will happen slowly when you have a consistent approach. 

4. PPC Marketing

This is a paid marketing strategy that involves search engine results to attract your audience and convert leads. In other words, it helps you to acquire sales-ready leads since the cost per lead is based on the per click basis. However, the results are anticipated to be minimal. Through this ad strategy, you will also be able to acquire data. Make use of the data insights and analytical tools that in turn powers up your marketing strategy. Remember, the data-driven marketing strategy is always beneficial.   

On the other hand, there is a tendency to lose more money when you get a higher number of clicks but might lead to low conversions. So, you must work on engineer the ads that fetch you more conversions in proportional to the cost. 

Conclusion

Owning 5 years of experience in offering digital marketing services in Bangalore, I suggest you pick up these four strategies to stand out in this fiercely competitive market. Do not neglect to plan your digital marketing strategy that lifts your business to the top position. Some might require a long time or money for experimentation. Whereas others demand minimal time or money. Pick up the right marketing mix. Try hard to make your first impression as the best impression.

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